Supermarkets are a part of our everyday life but they have a disaterous impact on the food supply chain.
The supermarkets' goal to cut prices at all costs leads to negative social impacts
Zero Food Waste
Select the product you want (order alone or group buy) and the farmer will pick the fruit and send it to you. We avoid all food waste that results from traditional supermarket supply chains and rotting on shelves.
For each product we will show you the farmer and farm. In some cases the farmer or producer may also be acting on behalf of surrounding farmers but we will give you the transparency regardless.
Farmer + You
Our products move between the farm and you and at the price the farmer sets.
Over 30% food waste
Supermarkets by design have to keep a large selection of goods and always have items avalible. They know that having lower inventory hurts sales and so will over order stock even if it results in large food waste.
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Do you know where the food in the supermarket comes from? They might show the country but do they show the farmer or the farm? Do they tell you about all the middlemen and markets it has passed through?
Supermarket will show you the country the product comes from and sometimes say its ‘regional’. But there are still many middlemen, such as local buyers, wholesale markets etc. that strip income from farmers.